Peugeot Announces Special Edition RCZ Asphalt for the UK

Peugeot has opened the order books for a new limited edition version of its funky looking RCZ sports coupe. The United Kingdom will receive only 75 right-hand drive examples of the RCZ ‘Asphalt’ with pricing set at £29,995 (equal to US$47,840 and €33,540) a piece.

The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.

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New Peugeot 107 Sportium Special Edition for the UK Market

When automakers don’t have something truly new to add to one of their models, they tend to introduce special edition versions, which most of the times translates to added equipment features. And that’s the case with the new Peugeot 107 Sportium Special Edition for the British market. Read more »

Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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Belmondo’s Chase Scene from Le Professionnel (1981)

Georges Lautner’s 1981 action-thriller Le Professionnel is about a French Secret Service agent betrayed by his employers and left to rot in an African prison camp. After breaking out and returning to his native France, the agent (played by Jean-Paul Belmondo) begins plotting his revenge against the people who set him up. In this scene, Belmondo is attempting to outfox the French Secret Service agents following him.

Belmodono’s car is the red Fiat 131 Supermirafiori while his rivals are driving a black Peugeot 504. There are a couple of 180 degree turns, a handful of nice pit manoeuvres and the prerequisite shot of the Eiffel Tower for the non-Gallic viewers. The chase eventually moves to the grounds of the Palais de Chaillot, where we discover just how overused that, “driving a car down some stairs,” thing was before Jason Bourne got around to it.

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Video: Peugeot EX-1’s Record Breaking Run on the Nurburgring

On April 27, 2011, for the first time in the Peugeot’s history, the French car maker set an official lap record on the Nordschleife race track in Germany. And this was no ordinary feat as Peugeot established an electric speed record with a concept model, the EX1 design study, which we first laid eyes upon at last year’s Paris Motor Show.

With Stéphane Caillet, driver and tuner-technician from Peugeot’s Research & Development Centre, behind the wheel, the futuristic looking EX1 completed a lap around the Nurburgring in 9 minutes and 1.338 seconds (9:01.338) at an average speed of 138.324 km/h (85.951 mph).

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Peugeot's EX1 Concept Breaks the Electric Car Record on the Nurburgring

It's not very often we hear about an electric car taking on the fearsome Nurburgring-Nordschleife track. A concept version of an EV is an even rarer sight on the “Green Hell”, but that's exactly what Peugeot did as it put the EX1 design study at work on the world's toughest circuit.

It wasn't just a pleasure ride, however, since Peugeot visited the ‘Ring to break the lap record for electric cars. And it did, with driver Stéphane Caillet lapping the 20.8-kilometer (12.92-mile) long track in 9 minutes and 1.338 seconds, at an average speed of 138,324 km/h (85.95 mph), in “very unfavorable weather conditions”, according to the French automaker. The previous lap record set by an electric car belonged to the Mini E racer, which lapped the German track last year in 9 minutes and 51.45 seconds.

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Peugeot Unveils China-Designed SXC Crossover Study

Peugeot has a very good reason to unveil the SXC concept at the Shanghai Motor Show, as the crossover model has been designed and developed by the Peugeot Style Studios of China Tech Center. In addition, the SXC name stands for “Shanghai Cross Concept”, with Peugeot claiming that the crossover study was build to suit the tastes of Chinese buyers.

At 4,870mm long, 1,610mm tall and 2,035mm wide, the sleek crossover is a large vehicle. To put it in perspective, the BMW X6 measures 4,877mm long. The SXC features several styling cues seen in recent Peugeot concept cars, such as the SR1, HR1 and the EX1. The French firm said the study combines elements from both SUVs and saloon models.

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Peugeot to Premiere China Market 508 Sedan and New SUV Concept at Shanghai Auto Show

As China’s auto market continues to grow in numbers and significance, carmakers from both sides of the Atlantic and beyond are flocking to the world’s most populous country to reap the benefits. For its part, French automaker Peugeot plans to reinforce its presence in China by launching at least one new model per year into the market starting with the new local market 508 saloon that will be introduced alongside a brand new concept model at next week’s Shanghai Auto Show. Read more »

My Top 10 Concept Cars of 2010

In less than two weeks, 2010 will draw to a close. So what better time to look back at the real stars of this year’s motor shows: the concept cars! Enter into a world where considerations like practicality and profitability fall by the wayside and the world’s designers and engineers show us their true potential. Let’s count down...my Top 10 Concept Cars of 2010!

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Find of the Day: Iranian President Mahmoud Ahmadinejad to Auction off his Peugeot 504

Want to buy a car owned by Iranian President Mahmoud Ahmadinejad? Well, if for whatever reason the answer is yes, here's your chance. Iran's state television reported on Monday that the country's president has decided to auction off his 1977 Peugeot 504 sedan to raise money for the Mehr Housing Plan, which is aimed at providing affordable housing for low-income families.

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The first color photo of a car... I'm astonished

This photo, from 1907, was probably the first color photo of a car. It was photographed by Jean-Baptiste Tournassoud using the Autochrome Lumiar process. The Lumière brothers patented the process in 1903 and was the most used for color photographic records until the mid 30's. The car seems to be a picture of Peugeot 116.

From the archives of Nik, http://carrosantigos.wordpress.com/2008/07/18/a-primeira-foto-colorida-de-um-carro/ Nik finds the coolest stuff!