MINI Takes New Coupé for a Trip Around the World in its First Promo Film

The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip.

The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.

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MINI Officially Launches WRC Team, Unveils Countryman Racers

MINI's preparations for the brand's imminent return to the World Rally Championship have culminated with the official launch of the team less than a month ahead of its first WRC event, the Rally d'Italia Sardegna (May 5 - 8). At the company's plant in Oxford, England, the MINI WRC Team unveiled its two MINI John Cooper Works WRC cars, the driver/co-driver lineup and its plans for 2011.

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AC Schnitzer Turns All-Electric MINI E into a Police Car [with Video]

In support of the German Automobile Tuner Association’s “Tune it! Safe!” campaign, AC Schnitzer built the MINI E Police Look Concept, which is being showcased at the 2010 Essen Motor Show. The idea behind the campaign is to create a car that can satisfy tuning aficionados and also meet safety standards.

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